Social Media - when does your company get on board?

I recently read an article that discussed debunking the myths that Social Media was fast, cheap, and easy.

This touches on a solid point. That point being that a lot of companies hear about the next big thing - or the current big thing - and in an effort to get aboard, don't plan properly.

Rarely is anything that is put into place to reach a goal or accomplish something is fast, cheap, or easy at the beginning.

However, once the pieces are in place, Social Media can be quite cheap, can be very easy, and is without question very fast.

But building something takes time, costs money, and is often met with challenges that must be overcome.

If you want to go fast, cheap, and easy from the onset, the odds are good that whatever you're building will come tumbling down fast and easy, and the clean up won't be cheap.

Last month, I discussed with a marketing company in Texas their Social Media plan, and getting it up and running for them. Ultimately, they decided they weren't quite ready.

While I am a firm believer that companies need to be on the ball with Social Media and absolutely not let it pass them by, no one knows these companies better than themselves.

And if a company decides that now is not the time, then that is obviously a smart choice, as long as they begin to take the necessary steps so they can get involved with Social Media sooner, rather than later.

It is a train worth boarding. Don't let it leave you at the station.