Interaction, not interruption

The premise is simple. No longer are we, as sales people and marketeers, invited to interrupt. We are now, with permission, allowed to interact.

The consumer grew weary of our TV ads, our radio spots, our print ads. We would disturb them no matter what they were doing.

Now, they are no longer content to be told that THIS IS A MUST BUY, HURRY WHILE SUPPLIES LAST, IF YOU ORDER WITHIN 24 HOURS GET THIS FREE GIFT!!!!

Instead, they want to spoken with, not spoken to. They want to discuss with themselves, and sometimes, with us, what they know about a certain product, place, or what have you.

This is the future.

This is the present.

This. Is. Right. Now.